Falken Tire Corp.’s recent dealer incentive trip to Iceland wasn’t all fun and games, as the tire company announced a series of line expansions for some of its more popular tires, and an all-new addition coming next year.
Recently minted marketing chief Rick Brennan shared with dealers that line expansions were coming to Wildpeak, Ziex, Sincera and Ohtsu models in the coming months, as well as new sales promotions efforts later this year.
The Falken Wildpeak H/T, said Brennan, will be getting 18 new sizes this August, taking the line to 44 total sizes and 78.6% coverage of the light truck/SUV/CUV segments. The expansion includes 17-, 18- and 20-inch metric and P-metric tires, as well as three LT-metric sizes.
The Wildpeak M/T will officially launch next year, Falken said, but three sizes – 37×12.50R17, LT265/75R16 and 38×13.50R17 – are expected to be available this year. In all, the line will carry 26 flotation and LT-metric sizes.
Falken’s Ziex STZ05 will get five new sizes by the close of October, he said: 255/55R18 XL, 235/60R18 XL, 285/50R20 XL, 245/50R20, 245/55R19 and 255/60R19.
By November, the Falken Sincera SN211 will see four new sizes, Brennan noted, including 235/65R17 XL, 235/60R18 XL, 235/70R16 and 225/65R17.
The Ohtsu FP7000 will add sizes in December, including three extra load sizes.
On the consumer promotion front, Brennan said that from June-July, Falken will offer buyers $50 on a set of four Sincera SN211s and $80 on a set of four Wildpeak H/Ts. From August-September, Falken will offer $50 back on a set of four Ziex ZE950 A/Ss, the tire company’s powerline product that launched last fall.
