Cooper Tire & Rubber Co. unveiled new tools for dealers and truck owners to support the growth of its Roadmaster brand at the annual Mid-America Trucking Show in Louisville, Ky.
Among the new tools is a website devoted specifically to Roadmaster tires at www.roadmastertires.com. The new site features interactive product information and has a dealer locator to pinpoint places to purchase Roadmaster tires. The website is available in a mobile version.
In addition to the new website, dealers will find point-of-sale materials and a targeted print advertising campaign that will premiere in May, helping to educate customers about the advantages of the Roadmaster brand.