New Owner Reopens Most of Closed Scher Vegas Stores - Tire Review Magazine

New Owner Reopens Most of Closed Scher Vegas Stores

Six months after employees of Bruce Scher’s Goodyear in Las Vegas woke up to find they no longer had jobs, the lives of most of them are returning to normal.

Founder and owner Bruce Scher died in early December 2012, and by Christmas company management decided to shutter its entire Las Vegas business – 13 tire and service centers in all, employing 81 people. Scher’s Southern California operations remained open.

After the initial shock wore off, a new company – Superior Tire & Service – was formed, with a new management group formed to buy assets, and take over many of the Scher locations, reworking leases and systematically reopening them.

To date, nine of the 13 stores have been reopened, giving employment to 35 of the previously laid-off employees. Two more stores are slated to reopen later this month, according to reports. The two remaining closed stores are not considered viable long-term and will stay closed, Superior Tire officials said.

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