Al Dobowi Group-owned Infinity Tyres is “now well-established within the European tire market,” according to the company, so it is the right time to “strengthen” its identity.
“The Infinity brand is already synonymous with outstanding value, technical innovation and world-class branding support,” Al Dobowi Group said. “The next step to strengthen Infinity’s identity is to unveil the engine behind the brand the Al Dobowi Group.”
That decision is “the essence” of the new Infinity brand tagline: “Infinity. Powered by Al Dobowi.”
The reason behind the change, as Nigel Hampson, head of business development for Infinity Tyres, said, is to “increase the recognition of our parent company, Al Dobowi, and the values the company embodies as a long-term, reliable and 100% customer-focused organization. The Infinity brand delivers more than simply a great product at a competitive price and so emphasizing the link to Al Dobowi’s constant focus on service and customer satisfaction is designed to strengthen the Infinity brand strength even further.”