Remy Power Products has launched a new brand marketing campaign for its Remy brand of new and remanufactured starters and alternators.

The new Remy brand messaging, “Quality Starts Here,” is coupled with fresh graphics and the tagline, “OE Experience – Driving Innovation” to reflect their strong ties and history of innovation within OE applications, coverage that includes domestic and import vehicles.

“We carefully crafted the ‘OE Experience – Driving Innovation’ tagline to remind our customers that the century-long OE legacy of the Remy brand gives us a unique understanding of evolving technology and product advancements in the rotating electric category,” said Priscila Tordino, marketing manager with Remy Power Products. “That history combined with an unwavering commitment to quality makes Remy a trusted brand that our customers can rely on now and in the future.”