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NETSA Inducts Two in Hall of Fame

Roland Lesieur of Maynard & Lesieur Tire, Inc. and the late Robert Sullivan, founder of Sullivan Tire and Auto Service, were honored as the inaugural inductees to the New England Tire & Service Association (NETSA) Hall of Fame at this year’s NETSA Convention and Trade Show.


Lesieur began working in the business, founded in 1923 by his father, Leo Lesieur, 55 years ago. A graduate of the University of New Hampshire and an Army veteran, Lesieur has been a tireless supporter of the tire industry, as well as his community, over the years.  His achievements include: treasurer of the New England Association of Independent Tire Dealers (NETSA’s previous name) for over 25 years; New Hampshire representative to the National Tire Dealer Association for over 30 years; president of the Gasoline Dealers Association of New Hampshire; and a regular contributor to NETSA’s “Road Runner” quarterly publication.

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Lesieur, now 79, still starts his day in the office at 4:30 a.m. and continues to contribute to the business and community.

Sullivan, who passed away in 1992, founded Sullivan Tire in 1955 as a single location business. A true believer in his motto, “Treat employees and customers like members of your family and they will become your ambassador,” he built the business to what is now a family-owned company with 75 wholesale, commercial and retail locations in the New England area. His philosophy continues to drive the business to this day.

Sullivan was also proud of his family, including 10 children and scores of grandchildren and great-grandchildren, but most of all, his wife of 63 years, Mary Sullivan. He would customarily say to his children, “I could not have done it without your mother.” (Tire Review/Akron)

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