N.A. Williams Honored by Women in Auto Care

The N.A. Williams Rep Link app was recently honored with a 2017 Automotive Communications Award (ACA) from Women in Auto Care in the business-to-business category, app for mobile devices.

The award was presented to Account Executives Tina Choinacky and Danielle Sonnefeld during the Women in Auto Care annual press conference and reception on Tuesday, Oct. 31, 2017 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

“N.A. Williams developed an app for use on mobile devices that allows their manufacturer partners and customers to stay constantly connected to their sales representatives,” said Sonnefeld. “With the Rep Link App, users can search for contacts, select specific territories or national accounts quickly and stay connected to their businesses more efficiently. Always up-to-date, the valuable information it provides is just one click away.”

The Automotive Communications Awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding and effective advertising, marketing, merchandising and public relations. Women in Auto Care and a panel of industry observers, experts and marketers evaluate the entries and recognize the honorees.

Toyo Tire announced the development of catalysts that convert carbon dioxide into butadiene in high yield in collaboration with the University of Toyama. The company said it and the university successfully synthesized butadiene rubber, a key raw materials for tires, using CO2.

The composition ratios of raw materials used for automobile tires varies by category, and petroleum-derived synthetic rubbers including butadiene units (styrene-butadiene rubber (SBR) and butadiene rubber (BR)) account for approximately 30% of raw material overall. This being the case, the tire industry has been activating the research of synthesis of butadiene rubber derived from naturally alternative materials (resources) other than petroleum for practical application.