More on Tire Retailing 'Insanity' Book - Tire Review Magazine

More on Tire Retailing ‘Insanity’ Book

A just-released book challenges the owners of tire businesses to look at whether they are limiting their scope to that of a "small business" or they have expanded their view to be that of an entrepreneur.

The book, Entrepreneurial Insanity in the Tire Industry by self-described serial entrepreneur Roger McManus, features input from some significant players in the tire industry, defines the question and describes how a dealer can tell the difference between small business ownership and entrepreneurism.

“What I have tried to do is get the owner of a tire business, whether the founder or the next generation operator who inherited the responsibility, to examine his or her role in the business,” McManus said. “Interestingly, the owner who is vital to the daily operation of the business – the person the employees know has all the answers – probably owns a business worth far less than the owner who is virtually invisible.”

McManus explained it’s all about operating systems that allow a business to run – if the systems are in place, the owner is almost irrelevant. “The owner can essentially manage the business from an iPhone.”

The book was conceived in a meeting at the 2010 Global Tire Expo in Las Vegas, when McManus was introduced to former TIA president Wayne Croswell. Within days, Wayne had introduced McManus to some key people in the industry and McManus was off and running with an idea that culminated in the just-released book.

Contributing to the book were Roy Littlefield, executive vice president of TIA, Pam Gatto, president of Gatto’s Tire and Auto Service (Melbourne, Fla.), Jody DeVere, CEO of, Larry Morgan of Morgan Auto Group (Tampa, Fla.), Charlie Creighton of Colony Tire (Edenton, N.C.) and Croswell, president of WECnology (Amherst, N.H.).

The book is available through, but orders made through a special link on the Tire Industry Association website will generate a contribution to the TIA Foundation through an Educational Fund established by the publisher, Ensanity Press, on behalf of TIA.

You May Also Like

Straightaway Tire brings on industry vets to promote training initiatives

John Wafler and Jason Servidio will drive platform-wide internal training initiatives for Straightaway Tire.


O2 Investment Partners revealed that Straightaway Tire & Auto, an independent, full-service aftermarket automotive repair and service platform, has retained John Wafler and Jason Servidio to drive platform-wide internal training initiatives.

Wafler will oversee all area manager and general manager training. Previously, he spent more than two decades with RLO Training as a BLIG facilitator. According to O2 Investment Partners, he has "helped hundreds of shop owners realize the full potential of their businesses through his hands-on coaching."

TyreXpo Asia 2024 confirmed for Bangkok

The event is expected to attract over 4,000 international attendees from around 60 countries.

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.


Other Posts

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

Falken tests new R/T, M/T tires at The King of the Hammers

Seven different competitors fit their vehicles with Wildpeak tires.

Yokohama Rubber commits to SBTi validation for sustainable targets

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years.

Michelin sees steady sales volume in 2023 YOY, increases NA market sales

The company said sales for the year amounted to approx. $30.6 billion, down a slight 0.9% from 2022.