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More on Bridgestone’s Arena Deal

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Bridgestone Americas inked a five-year deal yesterday to become the arena naming rights partner of the NHL’s Nashville Predators.

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The tiremaker said pending the approval of the Nashville Sports Authority, the facility’s name change will be completed and ready for the team’s first post-Olympic game on Mar. 3. The NHL is on hiatus right now due to the Winter Olympic Games.

The five-year deal, with options, creates the Bridgestone Arena.

“Bridgestone has been a long term supporter of the Predators and it is fantastic to have them on board at this new level,” said Ed Lang, president of business operations for the team. “We are excited to have a locally based partner with the global brand equity and recognition of Bridgestone. They have a strong presence in sports marketing across the country, which made this opportunity very attractive.”

“We’re excited to be in a position to support the city, the Predators and the entire Nashville community through this naming rights partnership,” said Christine Karbowiak, Bridgestone’s executive vice president of community and corporate relations. “We are proud to be a part of Nashville, and this naming rights agreement will let the world know that Nashville is our home.”

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