More Green for Green - Tire Review Magazine

More Green for Green

Within hours of each other, a carmaker group and a car dealer group announced “green” initiatives.

The Alliance of Automobile Manufacturers wants Americans to “save money at the gas pump, reduce fuel use and cut carbon dioxide emissions” thanks to its new consumer education effort: EcoDriving.

And what is EcoDriving? The same series of smart driving tips we have all seen countless times – don’t tailgate, don’t drive too fast, avoid jackrabbit starts, etc., etc., etc.

Not wanting to be left out, the National Automobile Dealers Association announced that September will be free "Green Check-up Month" nationwide. NADA members are being urged to “offer free Green Checkups” to drivers, focusing on “the things that have the most effect on fuel economy, such as oil and air filters, engine performance, tire pressure and emission controls.”

Not only that, but NADA wants to point out that its members “have invested close to a billion dollars on facility upgrades and new construction over the past few years to reduce energy consumption at their dealerships.” Read that carefully.

NADA says this investment “includes cutting-edge heating and cooling methods, more efficient lighting, as well as wind and solar power. Today, several dealerships are LEED-certified by the U.S. Green Building Council’s Leadership in Energy and Environmental Design program.”

OK, I gotta give them credit. But I also have to ask: Were they truly being green, or trying to save a buck while sales are falling like autumn leaves?

One thing neither group addressed is how they will stop certain automakers from trying to convince us that their giant SUVs are “fuel efficient.”  Compared to what? A 747?

If you have comments to share, send to me at [email protected].

– Jim Smith

You May Also Like

Radar Tires signs multi-year contract with Singapore Golf Association

Omni United said this partnership with SGA is part of its commitment to nurturing upcoming talent in Singapore.

Radar-Tyres-SGA

Omni United, under its flagship, Radar Tires brand, has signed a multi-year contract with the Singapore Golf Association (SGA). Under this partnership, touring professionals who have previously represented Singapore at an elite amateur level and recently turned professional will receive financial support for their training and competition-related expenses as they embark on the early stages of their professional careers, Omni United said.

Cardinal rules for servicing custom wheel assemblies

Pulling off special wheel and tire packages requires serious expertise from your team.

TR-Continental-wheel assemblies
Yokohama to supply Geolandar tires as OE on Toyota Land Cruiser SUVs

Geolandar X-CV and Geolandar A/T G31 tires are being supplied for the 250 series Land Cruiser.

Yokohama-Geolander
Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400
GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women

Other Posts

Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield
Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein