More Details on Continental Name Change - Tire Review Magazine

More Details on Continental Name Change

Previously known as Continental Tire North America, the new name for the passenger, light truck and commercial vehicle tire divisions in the region is now Continental Tire the Americas LLC.

The change was made to better reflect the growth of the tiremaker in both North and South America, the company said this week.

“We felt this name change was appropriate due to our growth in the key South American markets, as well as our improved market position in North America,” said Matthias Schoenberg, CEO of Continental Tire the Americas. “It better reflects our current scope and our future focus on our business throughout the Americas region.”

One of the key actions in 2009 that led to the decision to modify the name was the acquisition of a leading passenger, light truck and commercial tire company in Latin America, Compania Ecuatoriana del Caucho S.A. (ERCO). The Ecuador-based company includes a tire plant in Cuenca, as well associated operations including a rubber plantation, retreading plant, tire import businesses and various retail chains in the Andean region, Continental said.

You May Also Like

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.


Hunter Engineering is introducing Hunter University, its new global learning platform designed for training for customers, technicians, technical school instructors, students and any other interested parties. The company said its platform collects all of Hunter’s learning content in a single place, offering dozens of free online courses worldwide, as well as registration for hands-on, in-person courses at training centers around the United States.

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.


Other Posts

TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express
CMA, Double Coin launch dealer portal

This platform provides real-time information and navigation tools for CMA customers to access information and place orders.

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.