“Designed to compete with high performance premium brands in terms of performance, but priced at a level to provide excellent profit opportunities for our customers, it’s not difficult to see why Millennium has been so popular,” Viking representatives told Tyres & Accessories.
Available in 37 sizes, to fit wheel diameters of 15 to 18 inches and available in V, W and Y speed ratings, the Millennium tyre range is only available from Viking International. The tyres are available with asymmetric or directional tread patterns. The asymmetric pattern, with central tread block and diagonal grooves aids water dispersal and increases resistance to aquaplaning, while providing cornering and steering response whatever the weather.
The directional pattern, offers high-speed stability and water dispersal. With enchanced braking and manoeuvrability due to a combination of its central rib for rapid steering response and inner carcass coping with lateral loads, the directional tyre ensures complete confidence and control in extreme weather conditions.
According to Viking, the Millennium UHP range offers significant profit opportunities for stockists and is supported with a “first class point of sale package.” This includes information leaflets, reception posters, a lifetime guarantee, branded work wear and signage. Millennium is also supported with ongoing trade and consumer promotions offering fantastic prizes including holiday vouchers and motor sport days.