Mill Tyres Awarded Pirelli Performance Centre Status - Tire Review Magazine

Mill Tyres Awarded Pirelli Performance Centre Status

(Clacton, U.K./Tyres & Accessories) Pirelli Tyres has announced that Mill Tyres in Boston has been awarded Pirelli Performance Centre status. Mill Tyres becomes the 38th centre to achieve this prestigious award since the introduction of the PPC concept in the late 1990s.

Mill Tyres, a family run business, operates out of a single depot in Boston, Lincolnshire. John Sands and his two sons, Edward and John, have been in business for 15 years and pride themselves on offering a first class service from the moment the consumer walks through the front door into the modern, spacious and well equipped reception area, to the tyres being fitted with the latest equipment and to the highest technical standards.

Mill Tyres already counts a large number of performance car drivers as customers, but John Sands (senior) believes that the recognition gained from becoming a PPC member will only improve the flow of high performance traffic. “We are delighted that Pirelli has recognised Mill Tyres by awarding us with PPC Silver status,” said Sands, adding: “Everybody in the trade knows that the PPC audit is notoriously difficult to pass and it’s a credit to everybody here that we have managed it.”

Since the idea of PPC was made reality, it has gone from strength to strength although the key objectives have remained the same. According to Wayne Nickless, marketing director of Pirelli Tyres: “The key objective was to provide a network of dealers with high technical levels and commitment to service allowing Pirelli to direct drivers of High Performance cars with confidence.” As the market leader in UHP tyres, Pirelli has been a pioneer in developing a network of technically superior centres able to comfortably cater to the needs of today’s performance car driver.

Each PPC centre undertakes a constant programme of quality and technical evaluation, achieved through regular audits, which cover a wide spectrum of areas. These include working practices, standard and maintenance of equipment, housekeeping and procedures, which pertain to tyre/wheel removal and replacement.

Pirelli believes that the Pirelli Performance Club has been the flag bearer for the tyre trade in raising standards and ensuring that drivers of high performance vehicles can visit any PPC centre with confidence. Furthermore the Italian manufacturer sees its scheme as a pioneering project that has been replicated by other leading manufacturers that that are interested in continuously raising standards.

You May Also Like

Radar Tires signs multi-year contract with Singapore Golf Association

Omni United said this partnership with SGA is part of its commitment to nurturing upcoming talent in Singapore.

Radar-Tyres-SGA

Omni United, under its flagship, Radar Tires brand, has signed a multi-year contract with the Singapore Golf Association (SGA). Under this partnership, touring professionals who have previously represented Singapore at an elite amateur level and recently turned professional will receive financial support for their training and competition-related expenses as they embark on the early stages of their professional careers, Omni United said.

Cardinal rules for servicing custom wheel assemblies

Pulling off special wheel and tire packages requires serious expertise from your team.

TR-Continental-wheel assemblies
Yokohama to supply Geolandar tires as OE on Toyota Land Cruiser SUVs

Geolandar X-CV and Geolandar A/T G31 tires are being supplied for the 250 series Land Cruiser.

Yokohama-Geolander
Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400
GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women

Other Posts

Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield
Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein