Military Profile: Stu Zurcher - Tire Review Magazine

Military Profile: Stu Zurcher

Like many during the Vietnam War Stu Zurcher was drafted into the military.

Stu Zurcher, Indiana Army National Guard – Specialist 5th Class 1968 – 1974

Like many during the Vietnam War Stu Zurcher was drafted into the military.

Zurcher served active duty four months before he was transferred to the Indiana Army National Guard out of Hartford City, Ind.

Zurcher initially trained for the infantry, but when he returned to his Guard unit, they had changed from infantry to transportation. This fit Zurcher’s background and once his base found out he was in the tire business, he ended up changing a lot of tires.

“I changed all but 16 of the tires on 66 trucks over a period of time,” Zurcher laughs.

While he helped change a lot of tires on base, his official job was wrecker operator.

Zurcher spent his service stateside, but he was activated three different times to assist with the Chicago riots.

He says serving in the military taught him personal discipline and instilled in him a greater love for the country.

“I think that’s probably the biggest value I got out of the military; discipline, accountability, and respect for leadership,” he says.

Zurcher grew up in the tire industry helping his father and uncle within the family tire business.

“I think I started to go to the store when I was 5 and actively working in the stores when I was 9,” he shares.

Zurcher says he learned a lot from his uncle Paul Zurcher, founder of Best One Tire, and he continues to use those lessons today.

In 1974, Zurcher opened his own garage on a farm and eventually grew into a four bay gas station in town. In 1990, Zurcher moved from Fremont to Angola, Ind., and operated Zurcher Tire of Angola before he retired in 2001.

Today, Zurcher is president and owner of Strategic Alliance Group. In this role he facilitates a number of 20 Groups.  

You May Also Like

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse

Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Eduardo Chariarse to field engineer manager. According to SRNA, Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years. Joining SRNA in 2021 as a field engineer, he has been responsible for the coordination, implementation, and reporting of tire evaluations, troubleshooting, and providing technical support to fleets, dealers and the sales team.

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Other Posts

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
BendPak founder Don Henthorn passes away

Under his leadership, BendPak has grown from a small machine shop to a leading manufacturer of car lifts and automotive service equipment.

Don-Henthorn-BendPak
Nokian Tyres President and CEO, Jukka Moisio, to retire

Nokian’s board of directors has initiated the process of finding a successor for Moisio, who acted as the president & CEO since 2020.

Jukka-Moisio_Nokian-Tyres-CEO
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400