Midas Reaches Out to Displaced Auto Dealer Employees - Tire Review Magazine

Midas Reaches Out to Displaced Auto Dealer Employees

(Aftermarketnews.com) Midas Inc. is launching an effort aimed at service customers, dealers and employees of automotive dealerships that are closing.

The outreach to those affected by auto dealership closings will begin with a full-page advertisement in USA Today on June 15, using Midas’ current marketing theme of “We’re on this road together.” The ad encourages displaced auto dealership customers to consider Midas as an alternative to closing dealerships for vehicle maintenance and repair and for auto dealers and their employees to consider becoming a Midas franchisee or service employee.

“Nearly 2,000 Chrysler and General Motors dealerships are scheduled to close in the next 18 months, creating uncertainty for their owners, employees and customers,” said Alan Feldman, Midas’ chairman and CEO. “With our expertise and breadth of services, Midas can provide a reliable option for auto dealer service customers who are uncertain about where to turn for their ongoing maintenance and repair needs.”

Feldman said that Midas is developing various consumer programs, such as direct mail offers to customers of closing dealerships, focusing on Midas’ more than 50 years’ experience in providing the maintenance and repair services their vehicles require to continue operating safely and reliably.

“As the automotive landscape continues to change, we want service customers of closing auto dealerships to be aware of Midas’ full range of maintenance and repair services and that, generally, having their ongoing maintenance needs performed at Midas will keep their new car warranties intact,” Feldman said. “Midas shops are conveniently located and provide value-priced services and nationwide guarantees.”

Feldman said that Midas has an objective of transitioning at least 100 franchised and company-owned shops located in all regions of the U.S. to new owners during 2009. Last year, 80 new owners entered the Midas system by purchasing existing Midas shops. Qualified auto dealers and managers could acquire a Midas franchised shop in as little as 90 days.

Additionally, Feldman said there are several hundred job openings at Midas franchised and company-owned shops throughout the U.S. for experienced service technicians and service managers. Available opportunities are listed at www.midas.com and www.careerbuilder.com. (Tire Review/Akron)

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