Mickey Thompson, Cooper Brands Win at SEMA New Product Awards

Mickey Thompson, Cooper Brands Win at SEMA New Product Awards

Baja Legend EXP, Discoverer Snow Claw and ET Street Front tires were honored.

At the 2021 SEMA Show, Mickey Thompson Tires & Wheels’ Baja Legend EXP off-road tire claimed the Best New Product Award, and Mickey Thompson’s ET Street Front drag tire and Cooper Tire’s Discoverer Snow Claw were named to the award’s two runner-ups. Goodyear earned a complete sweep of the award in the Tire and Related Product category with these awards.

SEMA’s Best New Product Awards are presented to the most innovative and cutting-edge automotive aftermarket products, and Baja Legend EXP, ET Street Front and Discoverer Snow Claw emerged in their respective categories.

Mickey Thompson and Cooper’s award-winning tires will be on display throughout the 2021 SEMA Show at booth 84180 and 45021, respectively. The featured tires include:

  • Baja Legend EXP: Features optimized tread design for maximum on and off-road grip and a smooth, quiet ride. The Baja Legend EXP’s variable length and depth Sidebiters provide a bold look, off-road traction and sidewall protection.
  • Discoverer Snow Claw: Features patented Snow Groove technology, which traps snow in the grooves of the tire for greater traction, handling and stopping power. Rigorously snow-tested in four countries across three continents, Discoverer Snow Claw gives drivers confidence and grip on the road in the bitter cold, snow and ice, the company says.
  • ET Street Front: Provides the potential for quicker elapsed times with a DOT-approved front skinny design. ET Street Front is a lightweight tire that features radial construction and lower rolling resistance and was made for early-and late-model muscle cars, hot rods and street rods.

You May Also Like

TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

TRIB-new-website

The Tire Retread & Repair Information Bureau (TRIB) launched a redesigned website. TRIB said the site showcases a modern interface and has features tailored to meet the evolving needs of TRIB's members, the tire retread and repair industry at large, as well as fleets, government agencies and the public.

RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express
CMA, Double Coin launch dealer portal

This platform provides real-time information and navigation tools for CMA customers to access information and place orders.

CMA_Dealer-Portal
Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.

Goodyear-Nicole-Gray
Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

Kimball-C.-Firestone-1400

Other Posts

Continental Tire to rebate customers up to $200 on qualifying tires

Qualifying tires include the ExtremeContact Sport02, ExtremeContact DWS06 Plus and more all-season touring tires.

Over half of drivers say they would delay driving in bad weather

Driving in bad weather is the top challenge for drivers (25%), followed by driving in unfamiliar places (17%) and changing a flat tire (15%).

Stock-Hankook-Gauge-Index-incliment-weather
Schaeffler launches Fun-in-the Sun 10K follower Facebook giveaway

The Fun-in-the-Sun promotional giveaway items include a Weber Grilling Kit, Yeti cooler, JBL speaker and Ray-Ban Aviators.

Schaeffler-giveaway
Michelin North America names Matthew Cabe as new president, CEO

He succeeds Alexis Garcin, whose next position within Michelin will be announced later.

Michelin-Matthew-Cabe