Michelin's Uniroyal Tire Supports Wild Tigers with Rebate, Donations

Michelin’s Uniroyal Tire Brand Supports At-Risk Wild Tigers with Rebate, Donations

On behalf of Uniroyal, Michelin North America will donate $150,000 annually and offer customers a mail-in rebate to donate to the World Wildlife Fund’s TX2 initiative to gave at-risk wild tigers.


Michelin North America’s Uniroyal brand is supporting a World Wildlife Fund program that aims to double the number of tigers in the wild by 2022.

The brand will run a mail-in rebate starting in October which offers customers who buy four passenger car or light-truck Uniroyal tires at participating dealers a $40 mail-in rebate and a co-branded “Save the Tiger” kit. The kit includes a plush tiger toy, a car decal, a species card and a save-the-tigers reusable tote bag. Michelin will also donate $20 to World Wildlife Fund’s TX2 initiative for every Uniroyal tire rebate redeemed during the promotional period, with no set limit.

“We have the iconic Tiger Paw tire line, and we’ve always had the tiger as a mascot, and we know wild tigers are an endangered species,” said Alonso Tiscareno, Uniroyal’s brand director.”It’s a nice fit for the brand and its a fun way to enagage dealers and consumers.”

In addition, Michelin will donate $150,000 annually to World Wildlife Fund for the next five years, inviting dealers and consumers to join the program as well.

World Wildlife Fund estimates more than 100,000 tigers may have roamed the planet a century ago, but today there are as few at 3,900 tigers left in the wild. The rebate program follows two product launches from Uniroyal earlier this year — the ultra-high-performance Uniroyal Tiger Paw GTZ All-Season 2 and the all-terrain Uniroyal Laredo AWT 3 — and is part of an ongoing effort to strengthen Uniroyal’s market position.

“This collaboration with World Wildlife Fund is an important investment in global conservation by the Uniroyal brand as a key component of Michelin’s portfolio of brands,” said Yahn Heurlin, vice president of marketing for Michelin North America. “We are inviting dealers and consumers to join us and support World Wildlife Fund in the preservation of wild tigers.”

You May Also Like

Nexen Tire partners with Manchester City’s USA 2024 tour

The tour begins with a match between the City and Celtic at Kenan Stadium in Chapel Hill, N.C., on July 24.


Nexen Tire America, Inc. announced its support of Premier League Champions Manchester City’s 2024 Preseason Tour. The tour, consisting of four pre-season matches in the USA, gives U.S. soccer fans the chance to see the Manchester City men’s first team compete live against top European football clubs at venues across the country. Nexen Tire said it has been a supporter of the Manchester City for several years. In addition to Nexen Tire branded Manchester City playing kits, the partnership also includes company branding at each venue.

Litens Aftermarket N.A. expands product lineup with 26 new SKUs

The product expansion includes two hybrid tensioners and a new tensioner featuring Litens’ “Easy Button” latch with Technician Assist Pin (TAP) technology.

CEAT Specialty Tires continues N.A. rodeo sponsorships

The sponsorships include brand exposure on TV and social media as well as at high-profile rodeo competitions.

Intellias unveils road safety projects at 2024 NDS Association Conference

One project demonstrated how NDS.Live and Goodyear SightLine can use road characteristics and vehicle-specific conditions to improve navigation and driver assistance.

TIA opens voting for its 2024-2025 board of directors

Thirteen candidates, including two incumbents, are competing for four open positions.

Other Posts
Yokohama Rubber’s GEOLANDAR G94 tires are OE for Mitsubishi’s Pajero Sport SUV in Thailand

The vehicle, which was introduced in Thailand in March, is being fitted with 265/60R18 110H size tires.

Yokohama Rubber supplies GEOLANDAR X-CV tires for 2024 Lexus GX 550

The tires, which are an optional feature for the luxury SUV, come in sizes 265/55R20 113V for North America.

Cosmo Tires launches redesigned tire labels

Cosmo Tires is also introducing a series of collectible stickers that will accompany the new tire labels.

Do severe duty brake pads trade power for longevity?

Akebono says a new friction formula increase life and lower noise, while maintaining stopping power.