Michelin North America Inc. has been named the title sponsor for the “Michelin GT Challenge” at the VIRginia International Raceway, the track’s largest race of the year.
The IMSA WeatherTech SportsCar Championship race takes place as the pinnacle race of the premier racing weekend at VIR, Aug. 26 to 28.
“VIR isn’t just a place we go racing but we also utilize the track to test street tires,” said Sarah Robinson, motorsports marketing manager at Michelin North America. “Collaborating with VIR is a great fit for a GT-only race weekend. The car clubs and fans from across the region all gather here for the fierce competition and the opportunity to see an incredibly diverse field of top drivers and teams compete in the WeatherTech Championship.”
For more information, visit www.virnow.com.