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Michelin to Sponsor Highway Safety Program

(Akron/Tire Review) Michelin North America’s (MNA) Michelin Americas Truck Tires unit will sponsor the American Trucking Associations’ Share the Road program in 2006.

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A highway safety program to educate motorists about how trucks and cars can safely share the road, Share the Road, said MNA, delivers information that can reduce the likelihood of having a traffic accident with a truck or other vehicle. Professional truck drivers and highway safety partnerships are used to conduct safety demonstrations for local media in hundreds of U.S. cities.

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Cars and trucks are set up in simulated highway lanes that show the common ways in which accidents happen on the road.

This past November, MNA hosted a Share the Road safety demonstration for the local media at its North American headquarters in Greenville, S.C.

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