Michelin Partners with Mobivia to Grow German Auto Service Provider ATU

Michelin Partners with Mobivia to Grow A.T.U.

The Michelin Groupe has joined forces with European vehicle parts and servicing company Mobivia in an effort to grow Auto-Teile-Unger, a German automotive service provider of which Michelin has a 20% stake. 

Michelin Mobivia ATU
Michelin has partnered with Mobivia to grow auto service provider A.T.U.

The Michelin Groupe has joined forces with European vehicle parts and servicing company Mobivia in an effort to grow Auto-Teile-Unger, a German automotive service provider of which Michelin has a 20% stake.

Mobivia and Michelin will combine their expertise to improve the customer experience and support the development of A.T.U in Germany, Austria and Switzerland, Michelin says.

“Mobivia, the benchmark vehicle servicing specialist in several European countries, has a track record of growth and constantly improved quality of service,” said Yves Chapot, executive vice president of automotive business lines and Asia, Africa, India & the Middle East for the Michelin Group. “With more than 110 years’ experience in these countries, Michelin is familiar with the needs of their consumers and the specific demands of their markets. That’s why we wanted to join forces, to improve the customer experience and showcase our mobility offerings.

Established in 1985, A.T.U has one of the largest networks today of auto centers in Germany, which is Europe’s leading auto aftermarket. The brand operates 577 auto centers in Germany, 25 in Austria and six in Switzerland.

A.T.U became part of the Mobivia group in December 2016, which helped Mobivia’s coverage as a European provider of multi-brand servicing through its brands Norauto, Midas and Carter-Cash. Mobivia is one of the leading auto maintenance and repair chains in Europe, with more than 2,030 workshops and retail outlets and more than 20,000 employees.

“Joining Mobivia set the stage for our transformation,” said Jörn Werner, CEO of A.T.U. “Michelin’s contribution will strengthen our momentum so that we can sustainably and effectively satisfy our customers, which is one of our priorities.”

Michelin’s partnership with Mobivia is an opportunity for the tiremaker to expand access to markets for its products and offer a better customer experience alongside A.T.U.

You May Also Like

Bridgestone Introduces Military Fellowship Program

Bridgestone’s partnership with Army programs will offer automotive training for service members transitioning to civilian life.


Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, recently partnered with Army Career Skills and Department of Defense (DOD) SkillBridge programs to launch a Military Fellowship Program that will provide service members with hands-on automotive technician training and career opportunities as they transition into civilian life. Bridgestone said it will pilot the program at two Firestone Complete Auto Care stores near Fort Campbell, Ky., and provide up to 180 days of training to participating service members while they continue to enjoy military pay and benefits.

European Replacement Tire Sales Plummet Across All Segments in Q3

ETRMA reported declines ranging from -6% in consumer to -21% in agricultural tires, warning of economic threats hammering demand.

Michelin to Close Three German Plants by 2025

Michelin said budget truck tire competition forced restructuring that includes its Karlsruhe, Trier and Homburg facilities.

ADD Group Presents Air Shocks for EV Applications at AM Shanghai 2023

The main products highlighted were the company’s new complete strut assemblies and air shocks for EV applications.

Sentury Tire Voluntarily Recalls Batch of Passenger Tires

The recall includes certain Arroyo, Landgolden, Landsail, Lexani, Lionhart, Mavis, Mohave, National, Radar and Vercelli lines.


Other Posts

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.

Tirebuyer Rebrands as Treadsy, Shifts Business Focus

The company said its first ‘powered by Treadsy’ partnership is with Rent-A-Center.

Treads Partners with Anyline for Enhanced Car Management

Anyline and Treads partnered to include data and analytics via the Treads app, starting with Anyline’s Tread Depth Scanner.

Bridgestone Honored as Top Company for Women in Transportation

Bridgestone received an award from Women in Trucking for promoting benefits and advancement for female employees.