Michelin Opens New Retail Spot - Tire Review Magazine

Michelin Opens New Retail Spot

Michelin North America opened its second retail store yesterday, this one located at the Westgate Mall in Spartanburg, S.C.

On hand for the ribbon cutting ceremony was Spartanburg Mayor Bill Barnett; Jim Micali, MNA chairman and president; Parmeet Grover, Michelin brand director; and Jeff Jacobs, director of Michelin identity merchandise.
“We are excited to open ShopMichelin in Spartanburg where Michelin already has a presence,” said Jacobs. “While Michelin on Main located in downtown Greenville is Michelin’s first retail shop, it also serves as a destination location where consumers can fully experience the Michelin brand. Here at the new ShopMichelin, the store will be more of what you might expect in a mall environment with the merchandise being key.” (Tire Review/Akron)

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