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Michelin: OE Customers Prepared to Pay Extra for Green Tyres

Analysts from the Soci

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The willingness to spend extra for such a product would no doubt be aided by CO2 emission reductions currently on the EU agenda; reductions of 120 to 130 grams per kilometre may in future be required.

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Should Michelin’s predictions be correct, it will not only be the environment that benefits; while environmentally friendly tyres currently cost the consumer more to purchase, the manufacture of green tyres requires less raw materials, thus lowering production costs. (Tyres & Accessories/Staffordshire, U.K.)

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