Michelin Leveraging Social Media With Truckers - Tire Review Magazine

Michelin Leveraging Social Media With Truckers

Michelin Americas Truck Tires is now using social media to connect with truck tire customers online.

Michelin pages on Facebook, Twitter and YouTube offer up-to-date news, helpful information, videos and photos of products and industry events, Michelin North America said.

Michelin is also using these outlets to promote its new X One XDA Energy tire this week at the Mid-America Trucking Show.

“Michelin truck tire users are passionate about their tires, because they understand the value tires offer,” said Ted Becker, MATT vice president of marketing. “We’ve noticed the growing trend of the communities we’re a part of, including the trucking industry, embracing these technologies. We’re excited about being a part of the conversations taking place on each of these platforms.”

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