Michelin Launches Third Wave of Ads - Tire Review Magazine

Michelin Launches Third Wave of Ads

As part of Michelin’s global advertising campaign, “The Right Tire Changes Everything,” Michelin has launched its third “execution” of the series, focusing on “the importance of tires that enable drivers to outlast the road with unparalleled wear life, saving drivers money by requiring replacement less often.”

The new TV spot features the Michelin Man “in an animated world where the inhabitants face challenges brought on by failing to use Michelin tires,” the company said. In the new execution, the Michelin HydroEdge tire is showcased. Print and online ads are also planned.
 
“The third piece of creative in the campaign allows us to reinforce the Michelin brand message by showing yet another way Michelin tires offer consumers unparalleled performances in the industry,” said Don Byrd, vice president of marketing for Michelin North America. “When you consider a product like HydroEdge lasting up to 33,000 miles longer than a leading competitor, that’s a real advantage we can pass along to the consumer. Our goal is to enable consumers to think about their tire choices more carefully, so they can choose the best tire for their individual needs.”

You May Also Like

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system

Doran Manufacturing has introduced the Doran 360OTR tire monitoring system, which it said reduces tire-related production interruptions by monitoring tire inflation pressures/temperatures, and alerting drivers of problems in real-time. Large bore, external, valve stem-mounted sensors pass tire pressure and temperature data to the in-cab monitor/display, providing drivers with real-time information and alerts.

Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

GRI-team-South-America
Other Posts
Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator
Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit
Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.

Nokian-Tyres-Romania-factory
Rain Alliance launches the Rain RFID Training Program

The training program responds to the demand for certified practitioners who can offer vendor-agnostic skills.

Stock-Rain-Alliance-RFID-training