Podcast: Michelin's Garcin Talks Today's Tire Industry & 2030 Goals

Exec. Interview: Michelin’s Garcin on Sustainable Growth

In this episode, we speak with Alexis Garcin, chairman and president of Michelin North America, to dig deeper into Michelin's 10-year plan and what it means for North American tire dealers.

Sustainable mobility has become a buzzword in the automotive industry, as carmakers look toward an electric—and zero-emissions—future. But how exactly will this grand idea be achieved? Michelin North America has an idea. This year, Michelin introduced its “Michelin in Motion” plan, its “all sustainable” strategy to drive new growth in the next 10 years with a focus on people, planet and profit. It includes tackling vehicle electrification challenges, as well as new business opportunities that don’t necessarily include tires.

In this episode, we speak with Alexis Garcin, chairman and president of Michelin North America, to dig deeper into Michelin’s 10-year plan and what it means for North American tire dealers. We discuss:

  • Vehicle electrification challenges in which Michelin can play a role in tackling in the Americas [00:15 in video]
  • How the tire supply chain can become more sustainable in the next decade [5:20 in video]
  • Michelin’s role in passing its ESG initiatives down to the tire supply chain to dealers and distributors [8:08 in video]
  • Why Michelin is looking to venture outside the tire industry and what its focus on services and data solutions means for dealers [9:38 in video]
  • How Michelin is using 3-D printing in its commercial tire technology and future uses of this new business unit for the company [12:17 in video]
  • Industry growth in the 19-in. and up segment and how Michelin’s “Simplexity” project aims to help dealers with SKU complexity [13:56 in video]
  • Michelin’s “bold acceleration” through its Michelin in Motion sustainable mobility plan [15:45 video]

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker

You May Also Like

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.


Growing up in South Louisiana, Randy Breaux started working young, inspired by his machinist father and grandfather. His formal career began after college, spending 26 years in manufacturing, with 21 of those at Baldor Electric Company. Following its acquisition by a European firm in 2011, he transitioned to the distribution side, joining Motion, a division of Genuine Parts Company.

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

Educate your customers utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.

Important tips for wheel bearing service

Complaints like exhaust leaks to tire balance issues to vague statements like “it just doesn’t sound right” may mean bad wheel bearings.


Other Posts

This year’s The Tire Cologne show focused on sustainability, use of resources

The Tire Cologne trade show featured 430 exhibitors from 35 countries with 14,400 participants from 109 countries.

ZC Rubber unveils new EV series and EV editions of Westlake and Goodride tires

ZC Rubber introduced the Westlake ZuperAce EV, alongside the EV editions of Westlake ZuperAce Z-007 EV Ready and Goodride Solmax 1 EV Ready.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400
Five tips for your next wheel bearing job

These practical tips are designed to save you time and frustration, ensuring a smooth, noise-free outcome for your customers.

tech iq