Michelin and Graco Partner to Raise Awareness Around Vehicle Safety - Tire Review Magazine

Michelin and Graco Partner to Raise Awareness Around Vehicle Safety

Michelin North America and Graco have teamed up to create educational content and experiences to help families understand the roles that both tires and car seats play in family travel safety.

Michelin logo

Parents take extreme care to safeguard their children, but new research commissioned by Michelin North America, Inc. indicates they are missing a critical safety gap when it comes to the family vehicle.

The study found that while the overwhelming majority of car-owning American parents say their children’s safety is important to them, only about a third (37%) claim to have checked their tires to ensure they are safe. Fewer than one in five (18%) have installed new tires to improve their kids’ overall safety. Michelin estimates that a set of tires may enable as many as 90,000 stops, both unexpected and intentional, during the course of its lifecycle.

To help champion tire safety in families, Michelin and Graco Children’s Products, Inc. have joined together to raise awareness of what parents can do to improve the safety of their vehicles — inside and out.

“We know parents go to great lengths to keep their children safe, but families on the go may not stop and think about what they may have overlooked — specifically, the safety of their tires,” said Yahn Heurlin, vice president of marketing for Michelin North America. “We all spend
significant time in our vehicles and need them to stop safely, whether planned or at a moment’s notice. And your tires play a key role in that moment of need.”

The research also found:

  • American children under 5 years old spend an average of 6.5 hours in the car every week, but fewer than half (45%) of parents have baby- or child-proofed their cars.
  • More than half of Americans (53%) believe that to keep a child safe in the car, all that really matters is a good car seat.
  • Nearly one in four American parents (23%) do not check their tires before taking their young children on long car trips.

As part of the effort, Michelin and Graco have teamed up to create educational content and experiences — both online and in real life — to help families understand the roles that both tires and car seats play in family travel safety.

In addition, the two companies are creating 100,000 “Welcome Baby Kits,” that will be distributed to expecting and new parents through partners such as The Baby Box Co., Fatherly and The Bump. The kit includes important tools such as a tire-pressure gauge, a Michelin Man penny for tread-depth tests, as well as a Michelin Man plush doll, additional product information
and coupon offers from Michelin and Graco.

“We know that parents research and select the products they buy based on safety performance ratings and reviews,” Heurlin said. “However, worn-tire performance information is limited. The fact is, our lives happen on worn tires, but we still need to rely on them to stop safely over time. When you are driving with precious cargo — every stop counts.”

For more information and resources, including details on Michelin and third-party independent testing, please visit michelinman.com/longlastingperformance.

You May Also Like

RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express

For this year's Father's Day promotion, RNR Tire Express is offering one dad and his family an all-expenses paid trip to a NASCAR race that includes "premium" tickets, pit passes, travel accommodations, a driver meet-and-greet with photos, food, drinks and more.

This year’s giveaway will feature all 195 franchise locations across the country. To submit a nomination, visit the Father’s Day in the Fast Lane Giveaway website, where the RNR team will take submissions until midnight on Sunday, June 16, with the grand prize recipient named the following day.

CMA, Double Coin launch dealer portal

This platform provides real-time information and navigation tools for CMA customers to access information and place orders.

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.

Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

Continental Tire to rebate customers up to $200 on qualifying tires

Qualifying tires include the ExtremeContact Sport02, ExtremeContact DWS06 Plus and more all-season touring tires.

Other Posts

Over half of drivers say they would delay driving in bad weather

Driving in bad weather is the top challenge for drivers (25%), followed by driving in unfamiliar places (17%) and changing a flat tire (15%).

Schaeffler launches Fun-in-the Sun 10K follower Facebook giveaway

The Fun-in-the-Sun promotional giveaway items include a Weber Grilling Kit, Yeti cooler, JBL speaker and Ray-Ban Aviators.

Michelin North America names Matthew Cabe as new president, CEO

He succeeds Alexis Garcin, whose next position within Michelin will be announced later.

Schaeffler releases TorCon 6L80 Torque Converter

The TorCon 6L80 (TC0017 24247371) is compatible with 2007-2020 GM trucks, vans and SUVs with a 5.3L, with a current VIO of 6,211,856.