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Michelin Advantage Program Enrollment up 60%

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Michelin said its Michelin Advantage Program is growing steadily as more small fleets and owner-operators join. Memberships were up nearly 60% for the first half of 2011 when compared to the same period in 2010, due in large part to opening the program to owner-operators in March 2011.

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The tiremaker is hosting a free sign-up at its booth at this week’s Great American Trucking Show in Dallas, Texas, in addition to its website, www.michelintruck.com.

“Trucking professionals across the industry are realizing the benefits of having a direct relationship with Michelin,” said Fritz Mueller, small-fleet business segment manager at Michelin Americas Truck Tires. “The Michelin Advantage Program is available to all fleets under 100 trucks, including the owner-operator ‘one-truck fleet,’ to gain an advantage and have the ability to control their costs, save time, protect their equipment investment and improve their safety.”

The program provides the same pricing on both Michelin tires and retreads at home or on the road. Purchases can be made with any Visa, MasterCard or American Express credit card.

In addition, members have access to Michelin ONCall emergency road service with no dispatch fee, and they receive access to the Michelin Commercial Service Network, which provides consistent, high-quality service from network dealers with trained technicians, professional equipment and casing management — all ensured by rigorous certification and audit standards, according to the tiremaker.

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