Mercedes-Benz USA Expands Training Programs To Address Technician Shortage

Mercedes-Benz USA Expands Training Programs To Address Technician Shortage

Mercedes-Benz USA (MBUSA) has continued to expand its technician training and development programs to tackle the shortage of automotive technicians in the U.S.


Mercedes-Benz USA (MBUSA) has continued to expand its technician training and development programs to tackle the critical shortage of qualified automotive technicians in the U.S. The luxury automotive manufacturer, which recently became the first to establish a Registered Apprenticeship Program for veterans through the U.S. Department of Veterans Affairs, has launched a partnership with Jefferson Community & Technical College (JCTC) in Louisville, Kentucky. This partnership is the latest addition to a growing number of technician education programs offered by MBUSA.

The partnership was announced at a ribbon-cutting ceremony that included remarks by Kentucky Gov. Matt Bevin, Kentucky Secretary of Education and Workforce Development Derrick Ramsey, Mayor of Louisville Greg Fischer and MBUSA Vice President of Customer Service. It is the first-of-its-kind in the state and an important addition to the curriculum at JCTC.

“The Mercedes-Benz partnership with JCTC will help to meet a critical and immediate need for qualified, skilled automotive technicians,” said Governor Bevin. “This innovative collaboration with an iconic, world-class company is a perfect addition to the Commonwealth’s top-notch registered apprenticeship programs. High-tech, cutting-edge educational training programs such as this one are strengthening Kentucky’s workforce and positioning our citizens and businesses for sustained success.”

The JCTC educational program prepares students to become a Level 1 Mercedes-Benz Certified Systems Technician in just three semesters. Students will train on Mercedes-Benz vehicles, intern at a Mercedes-Benz dealership and have the opportunity to gain full-time employment after completing the program.

“The new Mercedes-Benz and Jefferson partnership is where the rubber meets the road,” said JCTC president Dr. Ty Handy. “Employers in the Louisville area depend on us to grow the workforce in order to fill thousands of vacant positions. This program answers that call.”

This is the most recent example of MBUSA’s efforts to elevate technician training and meet the needs of its dealerships across the nation. The company currently offers Mercedes-Benz DRIVE, which became part of the government’s National Apprenticeship System in 2017 and is the first automotive dealership-focused training program certified by U.S. Department of Labor, Department of Veterans Affairs and National Association of State Approving Agencies. Offered to veterans and nonveterans, the technician training is available with nearly 400 seats in locations across the country including Long Beach, California; Dallas; Jacksonville, Florida; and coming in 2019, Robbinsville, New Jersey. MBUSA also offers an ongoing training program with Gwinnett Technical College, one of Georgia’s largest technical colleges, with plans to introduce more in the coming years.

“The need for educational programs like these are important as we face an acute shortage of qualified technicians,” said Christian Treiber, vice president of customer service, Mercedes-Benz USA. “The shortage largely comes from the outdated image of mechanics and increase in demand. Today’s mechanics must now have a completely different skill set; they are technologists that cater to increasingly complex vehicles. Training programs like the ones at JCTC are critical to help close this technician gap.”

You May Also Like

Goodturn Tire & Auto launches platform with 24 locations

Goodturn is a family of brands that provide automotive and tire repair and maintenance services, serving approximately 90k customers in 2023.

Co-founders David Manning and Seth Sands recently launched Goodturn Tire & Auto, an automotive services platform focused on tire repair and maintenance services, which the duo said is comprised of a network of brands. Manning and Sands add they've been building the automotive services platform for nearly three years, completing 14 acquisitions to grow Goodturn’s footprint to 24 locations representing 10 brands, collectively serving approximately 90k customers in 2023.

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement

Other Posts

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express