At a media briefing prior to the opening of AAPEX in Las Vegas, Bob McKenna, president and CEO of the Motor & Equipment Manufacturers Association (MEMA), announced the appointments of Steve Handschuh as executive vice president and COO of MEMA, and Bill Long as president and COO of the Automotive Aftermarket Suppliers Association (AASA), effective Thursday, Nov. 1.
“Steve joined MEMA in 2006 as a highly-motivated and accomplished executive with a vast range of experience and he succeeded in taking AASA to the next level,” McKenna said. “His distinguished career in the aftermarket and his experience in articulating a vision and building an energized AASA team has positioned MEMA as the strong voice for motor vehicle parts suppliers.”
Commenting on Long’s appointment, McKenna said, “Bill has served the automotive aftermarket with distinction, as evidenced by the many awards and recognitions he has garnered through the years, including the prestigious MEMA Triangle Award. His experience since joining AASA in June has been an asset and will continue to enhance value to members going forward.”
In his new role, Handschuh will assume the responsibility of direct supervision of MEMA affiliate associations, including AASA, the Heavy Duty Manufacturers Association, the Motor & Equipment Remanufacturers Association and the Original Equipment Suppliers Association.
Long joined AASA as its executive vice president in June. In his new role as AASA president and COO, he will provide leadership, direction and administration for all aspects of AASA activities, and work closely with the AASA Board of Governors to maintain a strong focus on providing services and programs that address industry issues and offer members opportunities to advance their business.
