Meineke Car Care Centers has kicked off the new “On With Life” advertising campaign with television spots this September, according to Market Watch.
The multi-million dollar campaign features 15-second TV ads that show car care can interfere with everyday life and how Meineke can help. Using humor and empathy, the company said it will feature situations such as getting the kids ready for school and planning a family outing.
Other elements such as print advertising, social media engagement and in-store marketing will launch later in 2015.
“Our approach goes beyond a simple advertising campaign,” Artemio Garza, Meineke’s chief marketing officer said. “We want to provide an integrated customer experience built around our new brand, which means Meineke will be convenient, reliable and transparent for customers in every interaction. In a fragmented market like today’s car care industry, where there is not one dominant national brand, we believe Meineke has the opportunity to stand out from the crowd by providing the best possible car care experience.”
This fall, Meinkeke said it is testing new store designs and it will also launch a more user-friendly website and a new customer loyalty rewards program that will reward customers for repeat visits.