Matco Tools Launces Breast Cancer Awareness Campaign - Tire Review Magazine

Matco Tools Launces Breast Cancer Awareness Campaign

Matco Tools has launched the “I Drive For” and #IDriveFor social media campaign to raise awareness about breast cancer. The program, which will build on the success of Matco’s previous “Tools for the Cause” campaign, begins Aug. 25 and lasts until Sept. 15. idrivefor

The “I Drive For” campaign encourages people to share the first name and last initial of those who have fought or are currently fighting breast cancer on Matco’s Facebook page. According to the company, all names will then be added to NHRA champion driver Antron Brown’s dragster and featured at the Reading, Pa., and Las Vegas races during the month of October. Brown’s Matco Tools dragster will also feature a special pink paint scheme.

Brown himself will drive for his mother-in-law, Linda Matranga, a breast cancer survivor. I Drive For … Linda will adorn his firesuit and the side of his racecar.

Matco will also donate 15% of the sale from each of its limited-edition pink tools to Susan G. Komen, a non-profit breast cancer organization, with a guaranteed minimum donation of $100,000.

You May Also Like

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.

VIP-Tire-Waterbury-Customer-Appreciation-Event

Joe’s Tire Shop and VIP Tires & Service hosted a customer appreciation event on July 10 in Waterbury, Connecticut. The event marked the start of promotions running through Aug. 21. The promotions include $50 off any service costing more than $100 and "Oil Changes for Education," where all proceeds from Valvoline oil changes, priced at $10, will be donated to Waterbury Public Schools. Diesel oil changes are not included in the promotion.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400
Other Posts
ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system