Matador Supports British Off-Road Championship - Tire Review Magazine

Matador Supports British Off-Road Championship

(Clacton, U.K./Tyres & Accessories) Matador Tyres has become the headline sponsor of the 2006 MSA British Off Road Championship.

Company representatives are obviously pleased to have taken on the position, and commented: “2006 looks like it may be a defining year for off-road motorsport in the U.K.”

“Ultimately we want people to enjoy themselves watching and participating in 4×4 competition,” explained Matador Tyre Sport U.K. managing director Graham Middleton, adding: “At the same time it brings a different angle to Matador’s sporting portfolio. We competed in the ‘clubman’ section of the championship last year, and were impressed with the way that the organisers listened to the competitors.”

Championship director, Selwyn Kendrick was equally glowing about the new sponsors. “We are very pleased to be joining the Matador motorsport family and are chuffed to bits to be partnered by a company that is as passionate about the sport as we are. Graham Middleton has got lots of ideas and we fully expect Matador to be very proactive in their support.”

The championship previously had a long-term relationship with Goodyear through Hi-Q, exclusively using the Goodyear Wrangler MT/R as a control tyre for the past five years. Matador representatives say that they are also interested in developing a long-term relationship with the series. For its part, the Slovakian manufacturer will provide its Wisentta mud-pattern and Izzarda all terrain tyres. The two tyres will be used side-by-side initially, allowing competitors to use up their existing stocks.

The announcement is seen as further evidence of Matador’s “grassroots to sand dunes” involvement in motorsport. The fact that the British Off Road Championship includes vehicles recognisable to the average motorist is seen as good way of encouraging new people into the sport at a grass roots level.

Chris Hammond, whose car featured in the show’s Live Action arena, is one example of success in this area. Having previously competed in the British Off-Road Championship, Hammond has stepped up to the world stage and is currently battling through sand dunes in the Dakar rally, driving for the Land Rover works team.

You May Also Like

Intellias unveils road safety projects at 2024 NDS Association Conference

One project demonstrated how NDS.Live and Goodyear SightLine can use road characteristics and vehicle-specific conditions to improve navigation and driver assistance.


Intellias, a software engineering partner and mobility solutions provider, recently revealed results from two projects aimed at improving road safety at the 2024 Navigation Data Standard (NDS) Association conference in Frankfurt, Germany. The projects, developed in collaboration with Goodyear Sightline and Autosar, were presented on NDS.Live.

The first project, a collaboration with The Goodyear Tire & Rubber Company, demonstrated how NDS.Live and Goodyear SightLine can use road characteristics and vehicle-specific conditions to improve navigation and driver assistance. Goodyear SightLine's new suite of technologies analyzes tire conditions and weather factors to predict dangerous areas on the road, the company said.

Yokohama Rubber’s GEOLANDAR G94 tires are OE for Mitsubishi’s Pajero Sport SUV in Thailand

The vehicle, which was introduced in Thailand in March, is being fitted with 265/60R18 110H size tires.

Yokohama Rubber supplies GEOLANDAR X-CV tires for 2024 Lexus GX 550

The tires, which are an optional feature for the luxury SUV, come in sizes 265/55R20 113V for North America.

TIA opens voting for its 2024-2025 board of directors

Thirteen candidates, including two incumbents, are competing for four open positions.

Cosmo Tires launches redesigned tire labels

Cosmo Tires is also introducing a series of collectible stickers that will accompany the new tire labels.

Other Posts
Do severe duty brake pads trade power for longevity?

Akebono says a new friction formula increase life and lower noise, while maintaining stopping power.

The good news about the industry’s technician shortage

For the first time in 10 years, collective completions of postsecondary automotive, collision, diesel and aviation programs have increased.

TBC launches new Power King Navitrac commercial truck tires

Designed for a wide range of applications, the company said all Navitrac tires are backed by a five-year, two-retread warranty.

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.