North Andover, Mass.-based Independent Tire & Auto Inc. is now part of the fast-growing network of AskPatty.com Certified Female Friendly Tire and Service Centers in North America.
“Our goal has always been to achieve complete customer satisfaction. It is a privilege to provide services to the people whom I admire,” said Mary Sullivan, owner of Independent Tire & Auto.
To become AskPatty.com Certified Female Friendly, personnel at Independent Tire & Auto completed an extensive training program on how to best serve women. Further, the employees will participate in year-round instruction to enhance their awareness, appreciation and commitment to a female-friendly service experience. Independent Tire & Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
The program was developed jointly by AskPatty.com and Tire Review magazine, and is available to tire retailers across North America.
In conjunction with AskPatty.com, Independent Tire & Auto has launched a female-focused micro-website that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-website can be accessed by searching on AskPatty.com, or by going directly to the Independent Tire & Auto website.
Sullivan has been in the tire industry for 28 years. Independent Tire opened on Sept. 1, 1999, in Lawrence, Mass., and since then the store has grown and moved to a much larger location in North Andover. It provides a full line of tire services, sells and repairs all tires and offers automotive repair services.
Click here for more information about the AskPatty.com Certified Female Friendly Tire Dealer program.
