Market Blues - Tire Review Magazine

Market Blues

Lost of talk these days about how the “market” is down.

Most people look at tire shipment figures, which are, in my humble view, not really indicative of the real market, just the production/shipping side of the ledger. Still, we’re looking at consumer tire shipments being down between 5% and 7% through the first half of the year.

Our Business Barometer feature each month shows a slightly different tale. Based on real retail activity – not shipments and certainly not attitudes – retail tire sales have been in a nosedive since January, save for brief respite in April when sales showed a year-to-year bounce of about 1%.

Some dealers are having decent years, others are struggling mightily. Anecdotal evidence strongly suggests the consumer tire market is off around 12% vs. 2007…and last year was NOT a great one.

If you have comments to share, send to me at [email protected].

– Jim Smith

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