Market Blues - Tire Review Magazine

Market Blues

Lost of talk these days about how the “market” is down.

Most people look at tire shipment figures, which are, in my humble view, not really indicative of the real market, just the production/shipping side of the ledger. Still, we’re looking at consumer tire shipments being down between 5% and 7% through the first half of the year.

Our Business Barometer feature each month shows a slightly different tale. Based on real retail activity – not shipments and certainly not attitudes – retail tire sales have been in a nosedive since January, save for brief respite in April when sales showed a year-to-year bounce of about 1%.

Some dealers are having decent years, others are struggling mightily. Anecdotal evidence strongly suggests the consumer tire market is off around 12% vs. 2007…and last year was NOT a great one.

If you have comments to share, send to me at [email protected].

– Jim Smith

You May Also Like

Goodyear launches Cooper Discoverer Stronghold AT tire

Available in 28 sizes with a 16- to 20-in. rim diameter, the tire is compatible with a wide range of pick-up trucks and off-road vehicles.

Goodyear-Cooper_StrongholdAT_Chevy

Goodyear launched the Cooper Discoverer Stronghold AT tire, the newest addition to its Cooper Discoverer family of tires. This all-terrain tire is designed to bite down on tough terrain and to stand up to heavy loads for towing and hauling, Goodyear said.

According to Goodyear, the Cooper Discoverer Stronghold AT provides a strong hold with 3D sipe technology in the shoulders that help provide stability in cornering. With wide open grooves in the tread, Goodyear said the Cooper Discoverer Stronghold AT also offers traction in dirt, gravel and other soft surfaces. The tire also carries the Three-Peak Mountain Snowflake Designation (3PMS), indicating that it meets a snow traction standard set by Federal Motor Vehicle Safety Standards.

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Following AC system service, how much oil is needed?

Learn how to determine the correct amount of oil to add when replacing the compressor in an AC system.

Maintenance-IQ-feature
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
Other Posts
How succession planning sets your shop up for success

Just like it’s smart to plan ahead before taking a road trip, your shop should be prepared to plan for the next steps.

TR-Continental-succession planning
Apollo Tyres launches Vredestein Ultrac Pro UUHP summer tire

The Vredestein Ultrac Pro is 13% lighter than its predecessor, comes in 18- to 24 in. sizes, and caters to a diverse array of vehicles.

Apollo-Ultrac-Pro
Yokohama Tire releases the GEOLANDAR A/T4 G018 tire

Over 50 LT-metric sizes are expected to be available by year end and more than 130 Euro-metric and LT-metric sizes are planned.

Yokohama-Geolandar-AT4
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion