Marangoni Offers Dealer Support Package - Tire Review Magazine

Marangoni Offers Dealer Support Package

(Clacton, U.K./Tyres & Accessories) With the Marangoni/Group Tyre (UK) Ltd. marketing partnership now firmly in place, details of a new retailer support package have been revealed.

Building on the ‘Intelligent’ theme of the 2006 Marangoni/Group Tyre marketing campaign, key dealers will be known as ‘Intelligence Centres’ and strongly branded with prominent exterior signage and themed point-of-sale material.

“We are promoting the Marangoni brand through one of the strongest campaigns in the industry. In Europe, our brand visibility is high and this European level of exposure is also one of our objectives in the U.K. as we continue to build brand share. We have adopted the ‘Intelligent’ approach for the campaign because the U.K. customer base is sophisticated and U.K. consumers make considered choices on their purchases,” said Marangoni’s Derek Carruthers. “From the new Mythos UHP tyre positioned at the top of the performance spectrum and through to the rugged Maxo 4×4 tyre, the huge Marangoni range covers every market need,” he added described Marangoni as a “premium European manufacturer.

The Marangoni ‘Intelligent’ theme will be strongly promoted at retail level throughout 2006. Potential customers are to be exposed to the premise that Marangoni is the intelligent tyre choice through strongly-themed “point-of sale imagery.”

A range of branded items will be available to dealers either based on Marangoni sales volumes or available for purchase. These items including chronograph watches, umbrellas, pens, mugs, coasters, note blocks and desk pads. Branded clothing will also be made available to Marangoni stockists. The range includes fleeces, combat-style work-wear trousers, pilot shirts, t-shirts, polo shirts and baseball caps. “The Marangoni brand has never been more strongly promoted at retail level and this is a key element underpinning our 2006 marketing activity,” said Derek Carruthers.

You May Also Like

How tire traction and tread design affect tire performance

Even though tires might all look the same to some customers, you should inform them how tread design works to improve their experience.

TR-Continental-treaddesign

Nearly every aspect of the tire tread has the potential for customization to match specific driving conditions. Let’s talk about why recognizing the connection between tread design and tire traction, particularly in unique driving scenarios, is beneficial when telling customers about distinctions between tire performance.

Even though tires might all look the same to some customers, you should distinguish the differences between them, specifically with how tread design works to improve the driver experience. Take all-season and all-weather tires for example – these may be appropriate for many drivers across the country year-round, but in some climates, winter tires are the more appropriate recommendation.

Club 3633 nominations for 2024 are open

Club 3633 is an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry.

club3633-nominations-1400
Straightaway Tire brings on industry vets to promote training initiatives

John Wafler and Jason Servidio will drive platform-wide internal training initiatives for Straightaway Tire.

Straightaway-Tire-stock
TyreXpo Asia 2024 confirmed for Bangkok

The event is expected to attract over 4,000 international attendees from around 60 countries.

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.

Hamaton-New-Unit-Plan

Other Posts

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Hankook-Dealer-Meeting-Rob-Williams-QA-1400
Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.

Bill-Ziegler-600
Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

Pirelli-mexico-factory-milestone
Falken tests new R/T, M/T tires at The King of the Hammers

Seven different competitors fit their vehicles with Wildpeak tires.

Falken-KOH-team