Marangoni Appoints Brand Manager - Tire Review Magazine

Marangoni Appoints Brand Manager

(Clacton, U.K./Tyres & Accessories) Marangoni has announced the appointment of Greg Graham as brand manager.

The role will be predominantly UK based, with responsibilities across additional English speaking countries. The appointment follows Marangoni’s new distribution partnership with leading UK wholesaler, Group Tyre (UK) Ltd, and further signals the manufacturer’s intent to aggressively increase its market share of the UK car tyre market.

Greg Graham will be supporting Group Tyre (UK) Ltd, and together they will have a joint responsibility for enhancing Marangoni’s relationships in the tyre retail sector. Additionally, Greg Graham will also assume responsibility for sales development of the Marangoni brand not only in the UK, but also Canada, Australia, New Zealand, Malta, Cyprus and Eire.  

Despite the large geographical area within his remit, Marangoni will ensure that the UK market is priority number 1. "The UK market is massively important for the brand," commented Global Sales and Marketing Director, Derek Carruthers. "I am delighted that Greg Graham is joining the Marangoni organisation.

The recently announced partnership with Group Tyre in September 2005 has immediately allowed Marangoni to service our retail customers more effectively, and this appointment will further enable Marangoni to support the individual Group Tyre members."

Greg Graham has worked in the tyre industry for more than 25 years and was the youngest ever NTS branch manager when appointed, aged 21. He was also area sales manager for a national wholesale company and, more recently, was employed as sales manager for a high-quality Japanese tyre manufacturer, operating in the Scottish and Northern Irish territories. Greg’s brand management skills resulted in a successful launch of that brand in Northern Ireland, developing a loyal key dealer network, which contributed to considerable sales growth of more than 45 per cent over a three-year period.

You May Also Like

Big O Tires details growth plans, training initiatives at 2024 conference and convention

2023 Big O Tires’ store sales reached an average of over $2.7 million and total chain store sales hit more than $1.28 billion.

Gary-Skidmore-close

The 2024 Big O Tires' conference and convention took place in New Orleans, LA, from March 18-20 at the Hyatt Regency New Orleans. Over three days, roughly 60 TBC corporate support members and 50 vendor partners joined franchisees from across the country for a series of sessions featuring presentations from representatives of Big O Tires and TBC Corp.

Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

ContiConnect-Lite-OTR
Hana Technologies signs license agreement with Michelin for RFID tire tags

Since its inception, Hana Technologies has spearheaded the manufacturing of over 150 million RFID tire tags.

Handshake agreement
Continental debuts new sustainably-focused U.S. headquarters in South Carolina

The building’s 840 solar panels are capable of offsetting up to 25% of its total energy consumption.

Front-of-Continental-Americas-HQ-1400
Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Other Posts

Tesla Model 3 TPMS service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

bendpakEVgarageTPMS-1400
TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

Continental-sparkplug
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis