Mahle Clevite will launch its “Smart Part(ner)” campaign, aimed at highlighting the added benefits technicians receive when selecting a Mahle part, during the 2013 AAPEX show.
“Technicians around the world already are confident when choosing Mahle Clevite branded products, but they are looking more to us for product information, technical expertise and overall support,” said Ted Hughes, marketing manager for Mahle Clevite. “This campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way Mahle Clevite shows support for aftermarket partners in maintaining a profitable repair business.”
The Smart Part(ner) program will support all Mahle Clevite product offerings, the company said.