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LSI New Leadership in Sales, Marketing

LSI welcomes new Director of Sales Bob Miller, and Director of Marketing Kyle Fischer.

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(L-R) Bob Miller, Director of Sales and Kyle Fischer, Director of Marketing

Lubrication Specialties Inc. (LSI) has added two new leaders to its team, Bob Miller as director of sales and Kyle Fischer as director of marketing.

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LSI is a manufacturer of lubricants, fuel and oil additives for the automotive aftermarket including Hot Shot’s Secret products. The company said they filled the positions prior to the 2017 AAPEX Show in Las Vegas and in time for 2018 planning.

As director of sales, Miller will work with developing distribution of Hot Shot’s Secret sales through the company’s network of manufacturer representatives. Miller will also work direct with the company’s numerous retail accounts to introduce new products, promotions and training. He is a seasoned sales manager who has worked with top radio and TV stations throughout major Ohio markets. A graduate of The Ohio State University, he has over 25 years of experience in developing accounts, presentations, marketing and training to successfully build brands and expand markets.

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LSI’s new director of marketing, Fischer, has close to 20 years of experience in marketing, sales and management. A self-professed “gear head” with a passion for anything car-related, he spends his free time drag racing and attending car club events. Fischer has a B.S. in Marketing and Business Administration from Franklin University in Columbus, Ohio. Prior to joining LSI, Fischer served as the Regional Marketing Manager for Trident Marketing where he oversaw lead generation, trade shows and business development partnership programs while effectively growing his territory to be the top market for sales and revenue.

“This year LSI is celebrating our 20th anniversary and with this milestone we also have experienced incredible growth, especially in the automotive aftermarket,” said LSI President Chris Gabrelcik. “In the search to fill these two key positions…, we looked for candidates that were self-motivated with a proven track record of success, a quick study, and demonstrated a creative approach to problem solving. Kyle and Bob’s transition to LSI has been seamless. We welcome both to the LSI team and look forward to their contribution.”

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LSI offers a full line of oil and fuel additives for gas and diesel engines under the brand – Hot Shot’s Secret with over 30 products sold online and at major retailers including: PETRO, Tractor Supply, Love’s, Pilot, Meijer, Walmart.com, AutoZone, Travel Centers of America and more.

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