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Live at SEMA: New Tire Product Award Winners Announced

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The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards held at the 2013 SEMA Show. In the "Tire and Related Product" category, the winner was Coker Tire Co.’s American Classic "Bias-Look" Radial Whitewall Tire.

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Runners up were Continental Tire the Americas’ ContiForceContact and Cooper Tire & Rubber Co.’s Cooper Zeon RS3-S.

The event recognizes the most cutting-edge automotive products either on the market or about to hit the market, according to SEMA, which added that this year, more than 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

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