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Live at SEMA: CIMS Marks 40 Years With Logo, Website, Recognition Program


Akron, Ohio-based independent tire registration group CIMS is celebrating its 40th year in the tire industry. Founded by the late Paul Kruder in 1971, CIMS has been the industry leader in providing its clients with tools that enable the registration of motorists’ replacement tires – a federal mandate enforced by NHTSA, the company said.celebrating cims 40 years in business were (from left): kathleen turner, executive vice president; company president susan kruder; shirley sumego, vice president of administration; jeff kaufman, vice president of sales and marketing; and angela trayer, vice president of information technology.


“Because tire registration is a federal law, we help our clients comply with the regulations, but also we give them a valuable sales tool that helps punctuate to their customers their commitment to safety,” said Susan Kruder, Paul’s widow and current president at CIMS. “In addition, we are just extending the legacy of Paul, who was a well-known tire industry businessman for more than half a century.”

To celebrate the occasion, CIMA unveiled a new logo and is planning a formal commemoration toward the end of the year.

At its SEMA Show/Global Tire Expo booth, the company also announced it has launched a redesigned website and created an industry-first program that will acknowledge companies who are in compliance with tire registration regulations.

The site,, provides customers an easier forum in which to implement CIMS’ tire registration services, according to the company. Tire dealers can sign up for CIMS E-tire Registration online, order CIMS All Brand Tire Registration Forms or learn more about the company’s POS Electronic Registration. “The new site will also make it easier for tire manufacturers, private brand owners, tire importers and consumers to understand the tire registration process,” CIMS added.

The recognition program will award a Paul J. Kruder Seal of Certification to companies that provide every tire purchaser with a means to have their tires registered.

“The program is designed to officially recognize those safety-focused companies that have tire buyers’ interests in mind as they lead the tire registration process,” Susan Kruder said.


The ongoing evaluation of companies will begin Dec. 1, and the first recipients will be announced in third quarter of 2012.

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