Listen: Hankook's New All-Weather Tire & COVID-19 Effects [Audio] - Tire Review Magazine

Listen: Hankook’s New All-Weather Tire & COVID-19 Effects [Audio]

As the fall and winter seasons approach, your customers will be coming into your shop to gear up for the weather ahead – and some may need new tires. Luckily, you have options. Maybe you fit them with an all-season depending on where you live, or perhaps their best bet is a designated winter tire. For situations sandwiched between those two, a tire in the all-weather segment could be a better bet.

In the U.S. tire industry, the all-weather segment has gained popularity over the years, and Hankook Tire America has taken notice. So much that the company has released a new all-weather product of its own – the Kinergy 4S2. In this episode, we catch up with Curtis Brison, Hankook’s vice president of passenger and light truck tire sales. Brison delves into why Hankook is investing in the all-weather segment, how it’s been handling supply and demand challenges during the pandemic and how the company is preparing for potential trade and tariff situations in the future.

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker.

Product Launch: Details Behind Hankook’s New Kinergy 4S2

You May Also Like

Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

WT-ralson-tire-1400

Commercial tire dealers had their hands full in 2023, dealing with supply chain disruptions, fluctuating raw material costs and oversupply leading to less-than-stellar sales numbers around the country. The good news is that things are already looking up this year, but it's not simply by accident. Instead, commercial tire dealers are finding opportunities to improve their fleet relationships and are discovering new ways to adapt to the needs of the market.

K&M Tire’s president discusses her vision for progressive tire dealers in 2024

In this episode of What’s Treading, we dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

WT-K&M-Cheryl-Gossard-1400x700
Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700
Treads app aims to steer drivers to tire dealers using AI

Zach Olson, founder and CEO of Treads, explains how his direct-to-consumer mobile app uses AI to simplify the car maintenance process.

WT-treads-1400x700
Why BKT wants to maximize the sustainability of OTR tires

BKT’s vice president of OTR delves into the complexities of tire supply during the rise of electric and autonomous vehicles in the OTR sector.

Whats-Treading-BKT-1400x700

Other Posts

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400
Hankook Tire awarded 2023 Carbon Management Sector Honors

The project evaluated over 23,000 global companies on climate change initiatives and Hankook received an A- rating.

Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo
Hankook features SmartLine TBR tires at TMC 2024

Hankook said both the SmartLine AL52 and SmartLine DL52 include hidden groove technology, which adjusts tread patterns as the tire wears.

Hankook-TMC-2024