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Leverage LinkedIn for Growth

Five ways you can utilize LinkedIn to increase your business today and build for tomorrow

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By Heather Blessington
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romotion, check out what LinkedIn has to offer in terms of advertising. You can target exactly the audience you want to reach – by industry, company, location, title, and much more.

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One huge advantage LinkedIn has over other social networks is that users are highly encouraged to complete their profiles. As a result, LinkedIn contains accurate, updated, and complete information on its users. Compare this to Facebook, where the user chooses what information to share about themselves, and many err on the side of caution by providing the minimum required fields.

LinkedIn offers display advertising, sponsorships and pay-per-click campaigns starting at $10 per day. For more information go to http://linkd.in/13SQOix

5. Recruit New Talent

Once you’ve built a strong network, be sure to use it. When you have an open position at your dealership, post it publically on LinkedIn and send a personal note to your entire network letting them know about the job opening. Many employers rely on LinkedIn as a primary recruiting tool, so be sure to check out the “Jobs” section of LinkedIn here: http://linkd.in/11w5oye.

So there you have it, you are ready to log on to LinkedIn and get rolling. I’ll leave you with this: Remember, you may find engaging on LinkedIn to be F-U-N. Imagine that –  work and play all rolled up into one.

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Tire Industry Labor Shortage: Improve This to Keep Employees

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that

Phillip Kane
By Phillip Kane
After beginning his career as a paperboy, Phillip Kane went on to spend more than 25 years in some of the best-known automotive, industrial, consumer durables, distribution and banking businesses in the world. Currently, Phillip is CEO and Managing Partner of Grace Ocean, LLC a boutique advisory firm located in northeast Ohio serving clients ranging from Fortune 500 corporations to mid-market private-equity-backed firms. Phillip also acts as a Senior Advisor to Stout Risius Ross and Rothschild & Co, where he brings operational expertise to their investment banking businesses. Previously he was the Chief Commercial Officer in Key Markets at Pirelli in Milan, Italy working in their commercial truck tire business. Prior to Pirelli, Phillip spent 11 years working for the Goodyear Tire & Rubber Company. Before that, Phillip held executive roles with Genuine Parts Company (NAPA) and Snap-On, Inc. He is the author of the book, The Not So Subtle Art of Caring: Letters on Leadership from John Hunt Publishing, London. He is a contributor to Inc. Magazine and Tire Review writing on leadership issues and topics relevant to the trade and currently lives in Akron, Ohio, the rubber capital of the world.
Published:
Tire Industry-Labor Shortage-Great-Resignation

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that has plagued the industry for decades.

Read Full Article

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