J. Walter Thompson Atlanta will work with Kumho Tire USA to create strategic and creative services to drive the tiremaker’s branding and awareness in the U.S. The agency will also assist Kumho with customer relationship marketing through co-branding incentives and engagements, the tiremaker said.
“North America is the world’s largest tire market, and Kumho sees J. Walter Thompson Atlanta as the perfect partner to help elevate our brand recognition and enhance our customer relationships through effective engagements,” said Brian Gallagher, senior marketing manager of North America, Kumho Tire USA.
J. Walter Thompson Atlanta has worked with other automotive marketing clients such as Shell, Pennzoil and Quaker State.