Kumho Wins Design Award - Tire Review Magazine

Kumho Wins Design Award

Kumho Tire Co. was awarded an iF Design Award for design and concept in the “transport device discipline” category.

Kumho Tire Co. was awarded an iF Design Award for design and concept in the “transport device discipline” category.

Two of Kumho’s products, the Ecsta PS71 HP tire and the “Smasher”, a futuristic concept tire, were selected as the best tires of 2017.

“We have been consistently recognized for our innovation and design excellence by receiving the world’s top four design awards (the iF Design Award and the Red Dot Award of Germany, the IDEA Award of the United States and the Good Design of Japan) last year and winning the iF Design Award this year,” said Chung Taek-gyun, head of Kumho Tire’s R&D division. “We will continue to focus our research capabilities on creating designs that will set our products apart from those of our competitors.”

The iF design award is one of the largest design competitions in the world. Since 1953, a global group of manufacturers and designers have submitted their original products to be appraised by design experts from various areas, Kumho said.

You May Also Like

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.


GRI has appointed Ydo Doornbos as director of North America. With a career spanning 29 years in the tire industry in various management roles, Doornbos began in 1995 with a six-month internship at Monarch Industrial Tires in the USA. He moved on to Trelleborg Wheel Systems (TWS) as the regional sales & operations manager in Europe for the Monarch brand and was then promoted to marketing manager Europe for the TWS Industrial Tires division.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


Other Posts

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.