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Kumho Selects New Marketing Agency

(Akron/Tire Review) Kumho Tire USA Inc. has selected Cleveland-based Arras Group as its new marketing agency, according to Mike Leverington, Kumho’s director of marketing.

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“Our U.S. sales have grown tremendously in the last five years,” said Leverington. “We have aggressive new sales objectives for the next decade, and we believe the Arras Group is the marketing partner that will help us achieve those goals. They have extensive experience in automotive and motorsports marketing, which is crucial as we strive to increase our sales and our brand equity position in the tire industry.”

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