In 2015 Kumho launched six new products, and in 2016 the tiremaker shows no signs of slowing down. During its recent dealer meeting, Kumho announced four new lines for the North American market.
“The new products that we’ve introduced in the last 18 months and in 2016 have been developed and targeted for the United States market,” said Jim Mayfield, vice president of sales and marketing. “That’s key for us. We have to have products targeted for this market. Our market is different than many markets around the world… I’m really pleased to say that every single product was developed for this market, and that’s going to serve the consumers the way that they deserve to be served.”
In March 2016, the Ecsta PS91, Ecsta PS31, Crugen HT 51 and Crugen HP91 will be available to the North American market.
The Ecsta PS91 will be the premium summer UHP offering from Kumho. The tire features an asymmetric tread pattern and is available in a Y speed rating. The PS91 will be available in 49 sizes in 18- to 22- inch wheel diameters.
The Ecsta PS31, also a summer UHP, will be the tiremaker’s value product for the segment. The tire features a directional tread pattern and comes in a V and W speed rating. The PS 31 will be offered in 49 sizes, 14- to 18- inch wheel diameters.
The Crugen HT 51 is a light truck/SUV all-season tire designed with an asymmetric tread pattern. The tire is available in 39 sizes, 15- to 20- inch wheel diameters and comes in three speed ratings, R, S and T.
Crugen HP91 is a light truck/SUV summer tire. The tire will be available in 51 sizes, 16- to 22- inch, and in a speed rating of H,V,W, and Y.
Kumho plans to support its new tires with consumer promotions and make sure the tires are properly positioned from their launch, Mayfield said.
The tiremaker has spent a “tremendous amount of work” making sure its properly positioned in the market, Mayfield said. Kumho has hired a pricing manager to review Kumho’s position in the market and help the tiremaker make sure its products are properly priced.
“Our position is essential. Maintaining our position and making sure our pricing supports that is where we have to be,” he shared.
