EDGE includes a broad range of information about the company and its products, as well as industry information on tire technology and Kumho’s Ecsta, Solus and Road Venture product lines. Interactive quizzes at the end of each section help reinforce the material in the program. Future additions to EDGE will include information on plus size fitments, TPMS, selling skills and medium commercial truck tires, the company said.
All Kumho dealers and associate dealers will receive a letter and brochure with details about the program, and they can sign up online at www.kumhoedge.com. (Tire Review/Akron)