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Kumho Enters Second Year of ALMS Sponsorship

(Akron/Tire Review) Kumho Tire Co. is again sponsoring the American Le Mans Series for the 2006-2007 season.


For the 10 American Le Mans Series races broadcast on CBS, Kumho will have an in-car camera on the Miracle Motorsports car, and its commercials will air during CBS race broadcasts.


At the track, the Kumho brand will be promoted by public address announcements at each event, commercials on the Series’ radio broadcasts, and logo placements on all Series transporters, trailers and equipment.

Kumho will also sponsor the year-end American Le Mans Series Championship awards banquet and will be included in Series promotional materials.

"We were very pleased with our success on the track last year, and we were pleasantly surprised by the exposure that Kumho received from its participation in the Series," said Mike Leverington, director of marketing at Kumho. "The 10 American Le Mans Series races drew an average on-site crowd of over 60,000 people, which was an increase of nearly 13% from the previous year. The Joyce Julius Sponsors Reports showed that the race broadcasts provided Kumho with nearly $800,000 in brand exposure on CBS and Speed Channel. And, our first trip to the 24 Hours of Le Mans put the KUMHO name in front of 230,000 spectators and a worldwide television audience of 385 million households."


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