Kenda Tires has been named the Official Tire Sponsor of the off-road driving experience VORE Adrenaline Compound.
“We are happy to announce our partnership with the VORE Adrenaline Compound,” said Jimmy Yang, president of Kenda Tires. “VORE will be another platform for Kenda to prove the durability and performance of our light truck products as well as our ultra-high performance tires.”
As the Official Tire Sponsor, Kenda will fit its tires on VORE 2016 Roush Mustangs, Ford F-150 Raptors and VORE challenge racing trucks. The Kenda Klever M/T KR29 will fit vehicles in the off-road packages while the Kenda Kaiser KR20 UHP summer tire will fit vehicle’s in the Roush Mustang Drifting Programs.
Additionally, Kenda plans to launch the latest evolution of its Vezda passenger tire line, the Vezda UHP A/S KR400, this year and showcase the tire’s capabilities on the Roush Mustangs at VORE.
“Not only will consumers get to experience our great Kenda UHP and Off-Road tires, but we will also be able to use VORE to engage and educate our channel network on our products,” said Brandon Stotsenburg, vice president of automotive division, Kenda Tires. “In addition, we will be able to use the facility for new product testing and to gather valuable feedback from our customers as we continue to push the envelope with new product engineering here in North America.”
