Kenda Hosts American Tech Center Open House - Tire Review Magazine

Kenda Hosts American Tech Center Open House

Kenda USA is busy developing products for the North American market at its North American Technical Center (KATC) in Green, Ohio, near Akron.

On June, 20, the tiremaker invited distributors, tire dealers and media to tour the 500,000-square-foot facility.

Following its ribbon cutting ceremony on Nov. 2015, Kenda has significantly developed the tech center with new testing equipment, employees and technologies.

“All of the tools and investments which Kenda is developing will assist us to launch products faster for the Americas that will meet the aggressive business goals set by the corporation.” said Tom Williams, Kenda’s vice president of engineering. “Our proprietary design tools will accelerate our ability to offer cost-effective products to the aftermarket and original equipment markets.”

Tracking the tiremaker to develop its OE business and make North America its No. 2 market, a plan outlined a the Nov. ribbon cutting ceremony, the tech center houses advanced tire modeling and simulation technology to help the center develop its tires for the North America market.

The KATC engineering team has been busy using Kenda’s proprietary in-house tire engineering tools such as KEPLER, KASS and KPAT, that allow the engineers to develop, design and test a tire on the computer before creating the physical tire. With the new tech center technology, Kenda has developed the new Klever H/T2 light truck tire and the Klever S/T with expanded CUV/SUV sizing.

Additionally, a compound lab allows engineers to test compounds used in tires and a tire carving station enables Kenda to have tires carved for research and testing opportunities.

With the new innovations at the tech center, the tiremaker also plans to start moving its OE business beyond spare tires, Kenda told Tire Review.

The KATC is Kenda’s third tech center and only North America center, with two other centers location in Yuanlin, Taiwan and Kunshan, China. As part of the tiremaker’s global capital investments, Kenda also recently broke ground for its new warehouse in Taiwan.

Read more about Kendas tech center open house in an upcoming issue of Tire Review.

You May Also Like

Big O Tires Expands to Sevierville, TN

The first Big O Tires location in Sevierville, TN is offering discounts and financing upon opening.


Big O Tires announced it is opening its first store in Sevierville, TN. Owners Jai Khanna, Jan Solarz, and Andy Bryja are bringing a Big O Tires franchise to the area. The owners also operate three Big O Tires stores in Knoxville.

With the new opening, Big O Tires is offering a conventional oil change at $14.95 and $100 off select sets of new tires, which includes a free, basic installation.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.


Other Posts

Nominations Open for 2023 Tire Industry Hall of Fame

The annual Tire Industry Hall of Fame ceremony recognizes folks for achievements in the industry.

Roy Littlefield TIA
Nokian Tyres on Track to Complete Sale of its Russia Manufacturing Plant

The company is expected to be paid $302.30 million for its Russian operations.

Federal Bill Introduced in Hopes to Stop California’s Gas-, Diesel-Powered Vehicle Ban

If approved, H.R 1435 would prevent the EPA from allowing California’s Zero Emissions Vehicle regulations that would ban motor vehicles with internal combustion engines from taking effect.

Trelleborg Wheel Systems Launches ‘My TWS Hub’

Trelleborg’s new full-feature B2B dealers’ portal launched March 13.